Shanxi Gold consumption continues to maintain growth momentum

Recently, Shanxi Province, Gems & Jewelry Product Quality Supervision and Inspection Station Shi Wei, executive vice station told reporters that at present, Shanxi gold jewelry Gold consumption continues to maintain growth, but a good sales momentum in previous years, large carat diamond, jade and other jewelry products, been on a downward trend in sales.

Shanxi gold jewelry market, consumption, has been a "traditional advantages of the project." Affected by the global financial crisis, gold hedging, value-added concept, in the Shanxi heart further enhanced. Some people get married because of the financial crisis, the choice of wedding jewelry is rather pragmatic and gradually from jewelry to gold jewelry diamond transition.

Shi Wei said that in Shanxi Province is always fond of consumers of gold products, mainly because gold has a hedge against inflation, value-added features, and easy realization. While consumers in rural areas less affected by the financial crisis, but the media coverage so that they really add to the burden. They believe that in times of crisis, only the gold in order to cope with contingencies. Some consumers in the event of marriage, Prom jewelry the greater will be the first choice for the purchase of gold jewelry.

Compared with previous years, large carat diamond, emerald and other high-end jewelry, this year's sales dropped significantly.

It is understood that in previous years to buy big carat diamond and emerald jewelry and other high-end consumer products, mainly the local coal business owners, collectors and so-funded. However, at present, Shanxi province are adjusting the industrial structure, resource integration, coal industry restructuring, closure, and so continue to occur, the coal business owners faced with change jobs to find new investment channels for the situation. They either too busy to attend, or to become more rational.

Shi Wei stressed that the global financial crisis, background, gold should be preserved once again highlighted the value-added features, people buying gold has been enhanced awareness of the product. "This is Shanxi Province, the main reason for continued growth in consumption of gold." He said.