Mainland market impact of retail businesses in Hong Kong
Mainland visitors to Hong Kong and the Mainland market, the extent of impact the retail business, from the Emperor Watch & Jewelery (887) results may be food for thought. The financial tsunami, the company's first 6 months of this year's turnover increased by 9.5%, but profits back more than 50%. According to its Managing Director Dr North said that the Hong Kong market into more than seven guests from the Mainland, to enter the mainland market a year, in July this year has opened 21 stores, she was confident in the future development of the mainland market, will actively started the brand in order to attract more loyal customers.
Turnover increased, mainly driven by increased sales outlets in Macau and expansion of retail network in the Mainland; profit setback, they are subject to the Mainland to expand its retail network and the increase in operating expenses and impact of global economic weakness. "Expects the end of the year will be in the mainland to open 5 more stores next year, plans to open more than 10 stores, and the network expanded to second-tier cities such as Kunming, Tianjin and so on.
Engaged in the free exercise of private party number was
Looking Emperor watches jewelry sales, mainland visitors have a significant contribution. Young North has perceived to be good brand image promotion, will Headbands wholesale help to further develop the mainland market: "In the past focus on good design, production and quality control, is now the Prom jewelry flagship store opening, it is time to do the higher profile that more publicity, after there will be more ads and activities.
She found that mainland visitors passengers from Hong Kong is different from love of participation in activities and work with like-minded exchange experience. In recent months, the brand's flagship store in Tsim Sha Tsui 1881 Heritage, held several special guests for the Mainland's programs, and even to open more than 10 tables, one table sat four guests, look jewelry, while eating, chatting with shop The staff at the side to explain and assistance. These customers come not only from the brand's own VIP membership, there are also other golf will be entertaining, real estate developers and insurance companies guests. "The next few months will be to hold several similar events, every time I will also attend the Bridal jewelry knowledge of the Mainland visitors, increase their brand trust and loyalty.
Direct more manageable northerners
Mainlanders and more widely, to brand names, we must expand retail network. A good starting place hard to find shops in the Mainland to let the owners see the brand's distinctive features, such as we have our own design, there are more red gold jewelry, the image can be high enough for admission.
However, the greatest challenge the contrary, human resources. Mainland, many people but the quality varies, generally less than people of Hong Kong an international outlook, coupled with the continuous influx of international brands, talent competition, so if you have retail experience or little experience in selling jewelry, and will consider them. And "pay special emphasis on training, from product knowledge, courtesy, sales techniques, customer service, makeup, hair treatment should teach." In addition, people from different regions, character and culture are also slightly different, as the management , and also have to strengthen communication: "northerners more direct, something happens will say it more manageable; Southerners are more indirect, need to find ways to increase communication. people do not want to waste time because, failing to move more directly to say so.
Turnover increased, mainly driven by increased sales outlets in Macau and expansion of retail network in the Mainland; profit setback, they are subject to the Mainland to expand its retail network and the increase in operating expenses and impact of global economic weakness. "Expects the end of the year will be in the mainland to open 5 more stores next year, plans to open more than 10 stores, and the network expanded to second-tier cities such as Kunming, Tianjin and so on.
Engaged in the free exercise of private party number was
Looking Emperor watches jewelry sales, mainland visitors have a significant contribution. Young North has perceived to be good brand image promotion, will Headbands wholesale help to further develop the mainland market: "In the past focus on good design, production and quality control, is now the Prom jewelry flagship store opening, it is time to do the higher profile that more publicity, after there will be more ads and activities.
She found that mainland visitors passengers from Hong Kong is different from love of participation in activities and work with like-minded exchange experience. In recent months, the brand's flagship store in Tsim Sha Tsui 1881 Heritage, held several special guests for the Mainland's programs, and even to open more than 10 tables, one table sat four guests, look jewelry, while eating, chatting with shop The staff at the side to explain and assistance. These customers come not only from the brand's own VIP membership, there are also other golf will be entertaining, real estate developers and insurance companies guests. "The next few months will be to hold several similar events, every time I will also attend the Bridal jewelry knowledge of the Mainland visitors, increase their brand trust and loyalty.
Direct more manageable northerners
Mainlanders and more widely, to brand names, we must expand retail network. A good starting place hard to find shops in the Mainland to let the owners see the brand's distinctive features, such as we have our own design, there are more red gold jewelry, the image can be high enough for admission.
However, the greatest challenge the contrary, human resources. Mainland, many people but the quality varies, generally less than people of Hong Kong an international outlook, coupled with the continuous influx of international brands, talent competition, so if you have retail experience or little experience in selling jewelry, and will consider them. And "pay special emphasis on training, from product knowledge, courtesy, sales techniques, customer service, makeup, hair treatment should teach." In addition, people from different regions, character and culture are also slightly different, as the management , and also have to strengthen communication: "northerners more direct, something happens will say it more manageable; Southerners are more indirect, need to find ways to increase communication. people do not want to waste time because, failing to move more directly to say so.